At Basware, we believe it’s time for finance teams to be recognized not just as back‑office operators, but as strategic heroes at the heart of every organization. That belief is the foundation of our approach to Invoice Lifecycle Management (ILM), and it sits at the center of our new 2026 brand campaign.
Finance teams have always been the steady hands of the business: closing the books, managing spend, preventing risk, and keeping operations controlled and compliant. But today, expectations are rising. Finance professionals are now asked to shape strategy, fuel growth, anticipate risk, and help the business move with sharper confidence and clarity. ILM is built to help finance teams step boldly into this role.
This month, we launched a new campaign: 'Finance Team Legends'. At its core, this campaign is not about Basware. It’s about you, and the incredible potential within your finance teams.
The campaign begins with a fictional finance department whose viral 'Team of the Year' celebration lands them on a prime‑time talk show. The setup is fun, but the message is serious: their success isn’t driven by luck, it’s driven by their talent, hard work and powered by Invoice Lifecycle Management.
As the campaign evolves, we’ll shift from fictional storytelling to real stories from the Basware customer community. This is where we’d love your involvement. We want to spotlight the individuals in your finance organization who are driving transformation; the visionaries, the architects, the quiet leaders, the people unlocking value across your processes.
We want to help you share these stories with the wider community, but just as importantly, we’re committed to helping you recognize and celebrate these individuals within your own organization.
We know finance teams rarely seek the spotlight. Their focus is on doing what’s right for the business, every single day.
With ILM, we believe we’re providing you with the platform, intelligence, and clarity to lead in a way that is visible, strategic, and value‑creating. And we’re excited to tell these stories together.